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How to Build An Online Business That Aligns Who You are with What You Do
Getting Started (1:07)
MODULE 1: Will You Have a Brand or a Business?
What is Branding? (6:39)
Crafting Your Brand Story (3:39)
MODULE 2: Who Are You?
Defining Your Mission (3:04)
Defining your Vision (0:55)
Defining Your Values (2:39)
Defining Your Ethos (1:15)
Defining Your Unique Selling Proposition (1:55)
MODULE 3: What Do You Do?
Writing Your Positioning Statement AKA Elevator Speech (6:05)
Writing Your Bio & About Page (2:22)
Identifying your Ideal Client (2:40)
MODULE 4: How Do you do it?
Creating a Profitable Business Model (10:23)
Defining Your Services & Prices (4:16)
Nurturing Your Clients (5:11)
Systems & Tools For Growing Your Business (11:08)
BONUS MODULE : How to Market Your Brand
Creating Content that Attracts Customers (1:46)
Developing a Social Social Media Strategy (12:48)
Getting Started With Email Marketing (6:27)
Social Media Holidays
How to Write an Email Nurture Series
Website Audit Worksheet
Identifying your Ideal Client
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